Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules.Maybe it is just me but I find this photo to be disgusting and disturbing. I cannot tell if this is supposed to be selling clothes or perfume or rape and abuse. When you look at pictures and advertisements they are supposed to be selling you something, OR they are making a statement. What statement is this picture making or what is this image selling?
The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act:
Advertising must be truthful and non-deceptive
Advertisers must have evidence to back up their claims
Advertisements cannot be unfair
This picture from DOLCE and GABBANA is supposed to make us feel something, THINK something,and DO something... The question is WHAT??? What could this picture possibly want us to feel, think, or do? Images are very powerful, they attack your senses before you even know what hit you. In an advertisement the picture is what grabs your attention before you even read the words or know what is being sold.
DOLCE and GABBANA are known for being SEXY and cutting edge. The Dolce and Gabbana corporate website says,
Dolce&Gabbana is the new luxury, authentic and unconventional. A style that expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity.
The strong identity of the Dolce&Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins. A brand whose essence lies in its contrasting features.
HOWEVER, to me this does not say LUXURY, or ELEGANCE, or STYLE. To me this says something very different. Something DARK, SINISTER, and very DESTRUCTIVE.
Of course some will say, "It is ONLY a picture, ONLY an advertisement, ONLY artistic imagery," Some will also say, "STOP being so SENSITIVE, it's NOT THAT SERIOUS"!
REALLY??? ..... (According to the FBI.gov website),
There were an estimated at 84,767 forcible rapes reported to law enforcement in 2010. This estimate was 5.0 percent lower than the 2009 estimate and 10.3 percent and 6.7 percent lower than the 2006 and 2001 estimates, respectively. (See Tables 1 and 1A.)
The rate of forcible rapes in 2010 was estimated at 54.2 per 100,000 female inhabitants.
Rapes by force comprised 93.0 percent of reported rape offenses in 2010, and attempts or assaults to commit rape accounted for 7.0 percent of reported rapes.
What does this picture say to YOU??
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